Glebba is a real estate crowdfunding startup that uses technology to connect and intermediate the financing of ventures with a network of individual investors.
Their previous website had a series of technical limitations and unpolished user experience. Leads from ventures were often lost as registrations were not carried out and the follow-up was flawed. After a rebranding process, it was also necessary to apply the new visual identity to the redesigned website.
Before development stage, our Design team worked on desk research and benchmarking processes. Then, tests were carried out with real users to define flows in order to improve experience on the platform.
Using the Vue.js language for front-end development and Rails for the API, Mesa developers managed to exceed expectations on the website's performance. As they achieved one of the client's most desired technical goals, a testing and quality assurance process ensured platform efficiency right at launch.
Research, benchmarking, user interviews and UI, all aligned with Mesa's development and testing processes, were the foundation for a finished product with great user experience, visual in line with the new Glebba brand identity and a coding standard that is now maintained by the customer's internal development team.