Suvinil®, a BASF company and a Brazilian leader in the premium paints and coatings segment, approached Mesa wanting to analyze and restructure its apps portfolio.
Among the main demands of the client were the improvement of the environment simulator, the integration with the colorimetry equipment and the implementation of specific functionalities for different user profiles, such as painters and architects.
Following this unification process, the app was optimized and planned for the brand's different audiences: consumers, architects, interior designers, painters and clerks in 12 stores. In addition to this process, another challenge proposed and put into practice was the integrated communication with the brand's website, keeping the user base unified. Through a control of profiles the platform makes available, for each of these types of users, different functionalities so they have access to the best services in a targeted way
After a consulting process with the client, Mesa initially developed a prototype application that was used in a series of tests and interviews with real users, in order to collect enough data to help build the new solution. After analyzing the results of this first stage, Mesa proposed the unification of the 3 applications, in order to maintain only one user base and facilitate Suvinil's communication with its different audiences.
To allow users to simulate the application of different colors from the Suvinil catalog in their environments, Mesa used techniques on computer vision and augmented reality, in addition to image processing libraries.
To discover the colors applied in a real environment, an integration with a colorimetry device via Bluetooth was implemented, which allows users to identify the colors from the catalog and show them in the Suvinil application. From these discovered colors or directly from the brand's color catalog, it is possible to create color combinations that can be applied to environments or shared with other people.